-Activity 3 (Teaching customers about the seed industry  

Burpee also felt it necessary to educate customers on the innerworkings of the seed industry. In his opening remarks from the 1886 Farm Annual, W. Atlee Burpee expressed his belief that,”[f]ew of our customers have any idea of the amount of labor and care necessary in order that we may know that our seeds are [fresh, true to name, of strong vitality and of the very best quality].