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Advertisement, Peter Henderson & Co., horse lawn mower

Object Details

See more items in
Horticultural Artifacts Collection
Date
ca. 1891-1904
Period
Victorian (1837-1901)
Accession number
1984.250.104
Description
Color lithographic seed catalogue cover for the Peter Henderson & Co. seed company. The cover features “The ‘Henderson’ Lawn Grass being trimmed by “The ‘Henderson’ Horse Lawn Mower” with Riverside Drive, Grant's Tomb, and the Hudson River in the background. The cover is mounted on cardboard within a decorative red, yellow, and gold printed frame.
Label Text
Over the course of the nineteenth century, the establishment of many successful businesses in America was met with new technologies that opened opportunities for companies to expand their markets. This was stimulated by the consumer-driven way of life espoused by the growing middle class with more money to spend. Competition increased, and many companies turned to advertising to increase sales and win over customers. As industrialization increased supply and the economy grew during the nineteenth century, advertising and the development of mass marketing strategies expanded alongside it. Advertising was a means to market products or services that was communicated through various media such as newspapers, magazines, catalogs, trade cards, and printed ephemera. Effective advertising employed “branding” which used targeted slogans, images, phrases that created associations with a product name or image with certain qualities in consumers’ minds. Companies continually reevaluated changing tastes, needs, and fashions in order to stay up-to-date with the desires of the consumers, and new advertisements were constantly being released to appeal to them. By 1900, the advertising agency was an established profession at the forefront of creative planning and mass marketing.
Paper/Support
Mounted on cardboard
Credit Line
Smithsonian Gardens, Horticultural Artifacts Collection.
Company
Peter Henderson & Co.
Topic
advertisements
chromolithographs
trade catalogs
advertising
floriculture
flowers (plants)
gardening
horses
horticulture
lawn mowers
lawns
marketing
print advertising
Seed industry and trade
Medium
Paper
Dimensions
8 11/16 × 11 3/4 in. (22.1 × 29.8 cm)
Data Source
Smithsonian Gardens
Restrictions & Rights
Usage conditions apply
Type
Trade catalogs
GUID
http://n2t.net/ark:/65665/aq46ae4982b-32dc-47e1-b8cc-10d3cd289e44
Record ID
hac_1984.250.104
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