Housewife Elizabeth Lawton forms the predecessor of the National Roadside Council. Women’s clubs are persistent advocates for protecting natural scenery from the visual “blight” of billboard advertising through the 1960s.


Maurer, Elizabeth L. “Gardening Clubs: Fertile Ground for Women’s Activism.” National Women’s History Museum, April 16, 2017. h

Neil, Dan. “America’s Roadside Reading.” Los Angeles Times, May 30, 2004.

Billboards by the roadside advertising Prince Albert tobacco and Camel cigarettes, 1914-1949. Smithsonian Institution, Archives of American Gardens, The Garden Club of America Collection.